渡辺屋和牛咖哩麵包
BLACK DOOR HOT POT


branding, graphic design  
2019


Art Direcor
Kuan

Designer
Kuan(品牌視覺、核心規劃)
高懷瑾(製作物設計)
汪平(標準字設計)

Illustrator
楊振華老師(Logo人像插圖)

Photography
高懷瑾


嚴選品質優良的的和牛與豬肉以及花費數十小時熬製的傳統法國醬汁基底,
延續 LA PASSAGE 的創業精神,渡辺屋將有著法國料理功夫的咖哩麵包介紹給台灣人。

前衛(個性)卻經典 - 女主理人新時代獨立女性的特質
貴族氣質 - 使用上等的食材與高級料理的烹飪精神

法日混血 - 日本主廚傳承歐式烹調手法的和洋食

我們把渡辺主廚的詼諧放大成品牌一大特點表現在logo,
以歐洲版畫呈現 頭頂麵包、蹲馬步姿勢的反差感,形成有趣的文化風格,
第一眼令人摸不著頭緒的趣味中,流露出法國料理細膩高檔的形象。
功夫姿勢象徵主廚全心全力製作,只為了帶給大家最上乘的咖哩麵包。
而提袋的內折處滿版的品牌文字,富有文學與藝術氣息,也是出自女主理人的哲學、藝術背景。


We carefully select the high-quality beef and pork and the traditional French sauce base that takes dozens of hours to continue, and continue the entrepreneurial spirit of LA PASSAGE. The ferry bread with French cuisine is introduced to Taiwanese people.
Brand keyword avant-garde (personality) is classic - female traitor new age independent women's traits aristocratic temperament - using the finest ingredients and high-quality cooking culinary spirits mixed Japanese - Japanese chefs inherit European cooking techniques and foreign food
We have enlarged the humor of the chef of Dudu to become a brand. In the European prints, the contrast between the top of the bread and the posture of the horse is formed, which forms an interesting cultural style. At first sight, it is interesting to understand. The exquisite image of the finest and high-end image of French cuisine symbolizes the chef's wholehearted efforts, just to bring you the best curry bread. The brand name of the bag is full of literary and artistic atmosphere, and it is also the philosophy and artistic background of the female lover.


       
Mark

Hello.  We are a small multi-disciplinary design studio. 
Our job is to make things beautiful and fun.