關於我們




大角拉麵
ダージャオ ラーメン


branding, graphic design  
2019


Art Director
余岱官 Kuan

Design
汪平
Photography


汪平
大角拉麵第一間店位在新竹東門市場內,
是個輕鬆無負擔的用餐地點,
與品牌定調:「道地好吃拉麵店/ 輕鬆且有品味之用餐環境
/與好友相聚的好地方」相輔相成。

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大角拉麵取名於大角星,大角星被喻為最強大的星球
負責人的夢想是與同好一起做自己喜歡的產品與事業,
對於品質的重視與料理之熱情,再與主廚青山先生相遇後促成了大角拉麵。
根據產業、負責人與品牌靈魂人物-青山主廚的特點,
把品牌核心關鍵字定義為:
日式/溫潤 (手感的插畫與溫暖的色調畫面構成設計的層次) / 現代 (簡約俐落的logo) /高品質/ Fun (將其表現在室內延伸至作物上,像是星球招牌的呈現)
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喜愛拉麵的朋友們,一定要嚐嚐這一碗樸實無華的極致美味。


The first Dajiao Ramen shop is located at Dongmen Market in Hsinchu, which is a relaxing and easily accessible spot for meals. We approached the branding concept with the following elements in mind; authentic ramen, a casual yet classy eating environment, and a place where friends can gather. The idea is to fuse the welcoming characteristics of Dongmen Market with those of Dajiao Ramen.The name Dajiao was inspired by the brightest star in the northern celestial hemisphere, Arcturus, which is called ‘Dajiao Star’ in Chinese. The founder of Dajiao Ramen had always dreamed of joining forces with likeminded people in one business venture. Brought together by a mutual passion for quality cuisine, the founder and Chef Aoyama teamed up to create the brand of Dajiao Ramen. Taking into account everything from the industry, the founder to the spirit of Chef Aoyama, we defined the core value of the brand with these keywords — Japanese, Warm, Contemporary, High-quality and Fun.The warmth of the brand is visualized in the warm tones used in the illustrations. A contemporary aesthetic is applied to the logo. Finally, the fun aspect is evident in the interior design of the space.We welcome ramen fans everywhere to pay Dajiao a visit to enjoy this delicacy.




  
                                                                          























Hello.  We are a small multi-disciplinary design studio. 
Our job is to make things beautiful and fun.