台中老字號餐廳「樓外樓」旗下新品牌，

是個全新品牌但保有樓外樓的老靈魂，

賦予新面貌及延續其美好的意義。

用食物來記憶對爺爺的思念

小｜以謙卑的心製作料理

滬｜早期上海的簡稱

春｜是四季新的開始，也是小滬春的誕生。

logo由上海市市花「白玉蘭」和現代感的線條所構成，

標準字為創辦人至上海旅遊時，由當地的書法家所寫下，

是可創新可復古的新舊融合。

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Xiaohuchun restaurant, a subsidiary brand of the iconic local restaurant 樓外樓, is a brand new brand with an old soul. The new endeavor is an effort to continue the bliss of 樓外樓, and to remember grandpa through food.

Xiao｜meaning to prepare food with a humble heart

Hu｜was an old way to say Shanghai

Chun｜is the first season of a year; meaning a new start, but also the start of Xiaohuchun

Logo of the brand was inspired by the city flower of Shanghai ‘Yulan’ and modern linework.

The wordmark was originally created by a local calligrapher, when the owner visited Shanghai. With the complement of modern lines, the wordmark is a newtro result of old and new.