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小滬春
XIAO HU CHUN

branding, graphic design  
2020


Art Director
余岱官 Kuan

Design
汪平
Photography


汪平
台中老字號餐廳「樓外樓」旗下新品牌,
是個全新品牌但保有樓外樓的老靈魂,
賦予新面貌及延續其美好的意義。
用食物來記憶對爺爺的思念

小|以謙卑的心製作料理
滬|早期上海的簡稱
春|是四季新的開始,也是小滬春的誕生。

logo由上海市市花「白玉蘭」和現代感的線條所構成,
標準字為創辦人至上海旅遊時,由當地的書法家所寫下,
是可創新可復古的新舊融合。
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Xiaohuchun restaurant, a subsidiary brand of the iconic local restaurant 樓外樓, is a brand new brand with an old soul. The new endeavor is an effort to continue the bliss of 樓外樓, and to remember grandpa through food.
Xiao|meaning to prepare food with a humble heart
Hu|was an old way to say Shanghai
Chun|is the first season of a year; meaning a new start, but also the start of Xiaohuchun
Logo of the brand was inspired by the city flower of Shanghai ‘Yulan’ and modern linework.
The wordmark was originally created by a local calligrapher, when the owner visited Shanghai. With the complement of modern lines, the wordmark is a newtro result of old and new.




  
                                                                          





























































Hello.  We are a small multi-disciplinary design studio. 
Our job is to make things beautiful and fun.