慕璽項鍊 -情繫情繫永恆 世代相傳-
Moonsyne Necklace
brand strategy, package design, product design, culture
2016
Art Director
余岱官 Kuan Designer
余岱官 Kuan、汪平
Photography
汪平
Moonsyne Necklace
brand strategy, package design, product design, culture
2016
Art Director
余岱官 Kuan Designer
余岱官 Kuan、汪平
Photography
汪平
慕璽以寶寶胎毛為主軸的品牌， 除了經典的胎毛筆商品外， 於2011年推出嶄新的胎毛製作方式， 將珍貴的胎毛製作成化妝刷。 2016年,又推出了的全新商品： 慕璽項鍊[情繫永恆 世代相傳]
子女誕生之時，父母將其胎毛製成項鍊配戴於胸口， 猶如父母與孩子貼心的感應！
孩子成年、婚嫁之時，將項鍊鄭重託付於子女， 寄予圓滿美好的祝褔！
亦可將家族長輩與寶貝頭髮一起製成， 代表著家族世代的傳承及對其的愛與守護。
將慕璽項鍊作為愛情的信物！ 使情人的心與髮緊緊相繫， 象徵著倆人永結同心，“結髮”一輩子。
“傳家寶”不僅僅是一件貴重的物品， 更是讓家族“無形”的歷史成為“有形” 的見證！ 它承載了美好的記憶並連結了摯愛親人的情感。 隨着世代相傳，將家族幾代人緊密相連， 跨越時空的界線，講述著家族的故事！
「項鍊設計」 因為是世代相傳的傳家寶物， 飾品的雋永感與讓人想時常穿戴的舒適度， 更重要的是慕璽品牌的直接連結， 才能讓這樣商品的意義十足。 單純的使用慕璽VI視覺裡的重點元素 ; 象徵寶寶毛髮又像慶祝煙火的圓形圖紋， 一面圓濃郁，另一圓又純粹且精緻。 項鍊外型圓且溫潤，毛髮藏於圓中， 並以半圓方式呈現： 象徵圓滿與濃密的感情彼此交融。
「項鍊包裝設計」 延續項鍊的圓滿與純粹， 使用溫潤且無使用任何五金接合的圓形木盒; 另一個用意， 也是想悄悄的延續胎毛筆筆桿的相同材質的互相呼應。
Moonsyne is a manufacturer of products made with baby's first cut hair,besides classic products such as brush pen made with baby's first cut hair, a novel technique was unveiled in 2011,to turn precious baby's first cut hair into makeup brushes. In 2016, a brand new product was launched Moonsyne necklace (Timeless Affection - Family Heirloom)
After the birth of their children, if the parents produce their first cut hair into a necklace, it is like creating a heart-to-heart connection between the parents and their children.
As the children grow older, the parents can bestow the necklace on them when they are getting married,as a token of their blessing / The necklace can also be made with hair from senior members of the family and children, symbolizing the continuance of heritage, love and guardianship in the family.
Moonsyne necklace can also be used as a token of love! Binding the hearts of lovers together,as a symbol of their eternal love and partnership for life. An "heirloom" is not only an invaluable object,it is also a "tangible" testament to the "intangible" history of the family! It also bears the family's wonderful memories and brings together the affection of all the beloved ones. As the heirloom is passed from generation to generation, it will further cement the bond between family members,depicting tales of the family that transcend space and time!
"Necklace design" Since it is a family heirloom,the ornament's timelessness and wearing comfort,as well as the direct association with the Moonsyne brand,are what make the product meaningful. Key elements of Moonsyne's VI are utilized; with round motif that symbolizes the baby's hair and fireworks, one side of the round necklace oozes details while the other side feature pure and delicate texture. The baby's hair is concealed within the smooth, round exterior of the necklace, by splitting the circle in half, the baby's first cut hair will be revealed, as a symbol of prosperity and affection.
"Necklace packaging design" Continuing the roundness and purity of the necklace, the round wooden box without any metal joints; serves another purpose, to inconspicuously complement the shaft of the baby hair brush pen.
子女誕生之時，父母將其胎毛製成項鍊配戴於胸口， 猶如父母與孩子貼心的感應！
孩子成年、婚嫁之時，將項鍊鄭重託付於子女， 寄予圓滿美好的祝褔！
亦可將家族長輩與寶貝頭髮一起製成， 代表著家族世代的傳承及對其的愛與守護。
將慕璽項鍊作為愛情的信物！ 使情人的心與髮緊緊相繫， 象徵著倆人永結同心，“結髮”一輩子。
“傳家寶”不僅僅是一件貴重的物品， 更是讓家族“無形”的歷史成為“有形” 的見證！ 它承載了美好的記憶並連結了摯愛親人的情感。 隨着世代相傳，將家族幾代人緊密相連， 跨越時空的界線，講述著家族的故事！
「項鍊設計」 因為是世代相傳的傳家寶物， 飾品的雋永感與讓人想時常穿戴的舒適度， 更重要的是慕璽品牌的直接連結， 才能讓這樣商品的意義十足。 單純的使用慕璽VI視覺裡的重點元素 ; 象徵寶寶毛髮又像慶祝煙火的圓形圖紋， 一面圓濃郁，另一圓又純粹且精緻。 項鍊外型圓且溫潤，毛髮藏於圓中， 並以半圓方式呈現： 象徵圓滿與濃密的感情彼此交融。
「項鍊包裝設計」 延續項鍊的圓滿與純粹， 使用溫潤且無使用任何五金接合的圓形木盒; 另一個用意， 也是想悄悄的延續胎毛筆筆桿的相同材質的互相呼應。
Moonsyne is a manufacturer of products made with baby's first cut hair,besides classic products such as brush pen made with baby's first cut hair, a novel technique was unveiled in 2011,to turn precious baby's first cut hair into makeup brushes. In 2016, a brand new product was launched Moonsyne necklace (Timeless Affection - Family Heirloom)
After the birth of their children, if the parents produce their first cut hair into a necklace, it is like creating a heart-to-heart connection between the parents and their children.
As the children grow older, the parents can bestow the necklace on them when they are getting married,as a token of their blessing / The necklace can also be made with hair from senior members of the family and children, symbolizing the continuance of heritage, love and guardianship in the family.
Moonsyne necklace can also be used as a token of love! Binding the hearts of lovers together,as a symbol of their eternal love and partnership for life. An "heirloom" is not only an invaluable object,it is also a "tangible" testament to the "intangible" history of the family! It also bears the family's wonderful memories and brings together the affection of all the beloved ones. As the heirloom is passed from generation to generation, it will further cement the bond between family members,depicting tales of the family that transcend space and time!
"Necklace design" Since it is a family heirloom,the ornament's timelessness and wearing comfort,as well as the direct association with the Moonsyne brand,are what make the product meaningful. Key elements of Moonsyne's VI are utilized; with round motif that symbolizes the baby's hair and fireworks, one side of the round necklace oozes details while the other side feature pure and delicate texture. The baby's hair is concealed within the smooth, round exterior of the necklace, by splitting the circle in half, the baby's first cut hair will be revealed, as a symbol of prosperity and affection.
"Necklace packaging design" Continuing the roundness and purity of the necklace, the round wooden box without any metal joints; serves another purpose, to inconspicuously complement the shaft of the baby hair brush pen.
