KOKEKAFFE 精品咖啡
branding, package design, coffee
2017
Art Director
余岱官 Kuan
Designer
白偉奇、余岱官 Kuan、汪平
Photography
汪平
branding, package design, coffee
2017
Art Director
余岱官 Kuan
Designer
白偉奇、余岱官 Kuan、汪平
Photography
汪平
台灣人在越南的專業咖啡豆品牌，已於越南精品咖啡市場耕耘多年。 品牌名“ KOKEKAFFE ” 一詞為挪威文， 是種：無需繁複過程及技巧、直接飲用咖啡的方式。 透過KOKEKAFFE專業的烘豆技術與對品質的要求，讓飲用者簡易沖煮後就能品嚐咖啡的本質風味。 - Logo由3個英文Ｋ組成像樹枝、柴火的圖案，發想來自“ KOKEKAFFE ”裡直接用柴火煮咖啡的方式。
品牌視覺設計之核心如下：
[對比顏色、原始民族感的圖案紋飾] 像石刻般的文字、原始民族感的圖案紋飾， 皆由KOKEKAFFE的英文所繪製變化，表現純粹、樸拙的氛圍。 除了品牌核心想呈現的原始感外，以越南少數民族的圖紋與色彩來代表越南 ; 另一方面，代表著KOKEKAFFE於越南所致力的精品咖啡目前也屬於少數族群。
[現代、簡約] 為品牌專業烘豆技術與精品咖啡的品質。
[質樸] 牛皮材質的咖啡豆袋及鋁袋本質的使用, 呼應品牌想法：無須繁複的包裝，讓產品呈現自身的風味。
Kokekaffe is the extended brand of KOK Coffee Roasting House. It is the Saigon-based coffee roastery certified with SCAA specialized in bringing the best quality of daily roasted beans in variety for all the coffee lovers! The brand name “KOKEKAFFE” is Norwegian, and it means free-from complicated processing techniques, a direct approach of drinking coffee. Through the quality requirements by KOKEKAFFE's professional coffee bean roasting techniques, coffee drinkers can enjoy authentic coffee flavor after a simple brewing process. - The logo consists of three English letters “K” that make a pattern like piles of firewood. It's originated from the idea of “KOKEKAFFE”'s coffee making approach by directly heating with firewood.
The cores of brand's visual design are as follows:
[Patterns rich in original racial appeal] The creations such as stone-carved characters and patterns rich in original racial appeal are variations generated by the English letters of KOKEKAFFE to present an atmosphere of purity and simplicity. In addition to the original appeal that the cores of the brand would like to present, the patterns and colors used by the ethnic minorities of Vietnam are adopted to represent Vietnam; in another way, they imply that the fine coffee market that KOKEKAFFE is dedicated to is a kind of minority.
[Contemporary, simplicity] The features of professional branding of roasting coffee beans and the quality of fine coffee.
[Modesty] The use of coffee bags made of leather material and aluminum responds to the brand's thought: Free-from uncomplicated packaging allows the product to present its authentic natural flavor.
品牌視覺設計之核心如下：
[對比顏色、原始民族感的圖案紋飾] 像石刻般的文字、原始民族感的圖案紋飾， 皆由KOKEKAFFE的英文所繪製變化，表現純粹、樸拙的氛圍。 除了品牌核心想呈現的原始感外，以越南少數民族的圖紋與色彩來代表越南 ; 另一方面，代表著KOKEKAFFE於越南所致力的精品咖啡目前也屬於少數族群。
[現代、簡約] 為品牌專業烘豆技術與精品咖啡的品質。
[質樸] 牛皮材質的咖啡豆袋及鋁袋本質的使用, 呼應品牌想法：無須繁複的包裝，讓產品呈現自身的風味。
Kokekaffe is the extended brand of KOK Coffee Roasting House. It is the Saigon-based coffee roastery certified with SCAA specialized in bringing the best quality of daily roasted beans in variety for all the coffee lovers! The brand name “KOKEKAFFE” is Norwegian, and it means free-from complicated processing techniques, a direct approach of drinking coffee. Through the quality requirements by KOKEKAFFE's professional coffee bean roasting techniques, coffee drinkers can enjoy authentic coffee flavor after a simple brewing process. - The logo consists of three English letters “K” that make a pattern like piles of firewood. It's originated from the idea of “KOKEKAFFE”'s coffee making approach by directly heating with firewood.
The cores of brand's visual design are as follows:
[Patterns rich in original racial appeal] The creations such as stone-carved characters and patterns rich in original racial appeal are variations generated by the English letters of KOKEKAFFE to present an atmosphere of purity and simplicity. In addition to the original appeal that the cores of the brand would like to present, the patterns and colors used by the ethnic minorities of Vietnam are adopted to represent Vietnam; in another way, they imply that the fine coffee market that KOKEKAFFE is dedicated to is a kind of minority.
[Contemporary, simplicity] The features of professional branding of roasting coffee beans and the quality of fine coffee.
[Modesty] The use of coffee bags made of leather material and aluminum responds to the brand's thought: Free-from uncomplicated packaging allows the product to present its authentic natural flavor.
