民雄金桔
Geli Fresh Kumqaut Products

branding, rebranding, package design,
graphic design, culture, souvenir
2013 - 2014

Art Direcor
Kuan
Designer
賴怡伶（主設計）
汪平（桔祥禮盒）
白偉奇（賣場夾鏈袋系列）
Photography
邱筱元

民雄金桔從阿公創立於民國四十九年,至今已傳到第三代，
仍致力於推廣純金桔產品,創造民雄的地方特產。

設計採深橘色搭配懷舊的牛皮材紙來表達童叟無欺的品牌精神，
logo融合歐式氛圍與臺灣古早字體,可復古可創新，
插畫以較寫實的風格呈現金桔飽滿圓潤的外觀，
此外，搭配許多相關小元素以增加豐富性。
Since being founded in 1960 by the family's grandfather, Geli is now in the hands of the third generation, and is still dedicated to the promotion of kumquat products and the creation of local specialty products in Minxiong.

The design adopts dark orange color combined with craft paper material to express the brand’s spirit of humbleness and honesty. The logo blends European ambiance with novel Taiwanese font to elicit nostalgia and unexpected quirks from the audience. On the other hand, the illustration depicts the plump, round appearance of a kumquat in a more realistic manner. In addition, numerous related elements are employed to increase richness.