GfK總公司位在德國，是全球第四大的市調公司， 提供給客戶完整的市場調查服務，從資料收集到分析諮詢。 利用簡單的線條結合數據概念， 精準、實用表現GfK的經營理念， 希望兼顧既有品牌設計規範及容易書寫使用的功能性， 同時傳達台灣分公司俐落、實事求是的做事態度。
Headquartered in Germany, GfK is the 4th largest market research organization in the world,providing clients with comprehensive market research service from data collection to analysis consultation service. Using simple lines in conjunction with the concept of statistics, expressing GfK's management philosophy with precision and practicality, hoping to combine existing design regulations of the brand with easy to write functionality, at the same time conveying the organized, down to earth attitude of the branch office in Taiwan.
Headquartered in Germany, GfK is the 4th largest market research organization in the world,providing clients with comprehensive market research service from data collection to analysis consultation service. Using simple lines in conjunction with the concept of statistics, expressing GfK's management philosophy with precision and practicality, hoping to combine existing design regulations of the brand with easy to write functionality, at the same time conveying the organized, down to earth attitude of the branch office in Taiwan.
