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安乃吉興業有限公司
LEDSigns


branding
2009-2010


Art Director
余岱官 Kuan

安乃吉興業有限公司旗下一個專做高速公路與道路LED道路指示牌之品牌LED Signs,台灣市場佔有率達70%;在2009年進軍美國與歐洲市場。 企業識別設計概念/ 色系:LED產品以太陽能發電,用主色綠色來表達安全與環保訴求, 並以深灰色來意喻著黑暗中或雨霧中都能清楚看到LED的標示文字。 圖形:以電路線路板的概念將LED直接表現在logo裡;亦有中國窗花感受,來表達此高科技產品來自亞洲。公司名LEDsigns的設計上用比較簡單的線條,來呼應高科技產業與國際化。

LEDsigns is the sub company of SAFETY TRACFFIC EQUIPMENT CO.,LTD. that is specializing in making LED traffic signs in freeway and highway,with 70% market share in Taiwan.And it entered the American and European market in 2009. Concept of logo design/ Color:Because the LED product would be generated from solar energy,we use green as the main color to express the appeal of safety and environmental protection. With the dark grey,it means it is able to see the words in the LED clearly even in the dark or rain. Pattern:Present the LED in the logo directly with concept of circuit boards. It also looks like the Chinese Paper-cutting to show this high-tech product comes from Asia. Meanwhile,we use simple lines for the company's name-LEDsigns to correspond in its internationalization and high-tech products.



Mark

Hello.  We are a small multi-disciplinary design studio. 
Our job is to make things beautiful and fun.